Before you begin developing your own podcast, it’s important to understand how the industry started and how it’s evolved, so you can harness what’s great about the medium and fulfill the needs and desires of those who use it. 

You’ll discover:

• A brief history of podcasting: how it originated and what makes it unique, so you can create your own show around the medium’s most vital components.

• Details about the podcasting industry, so you know how to navigate this territory’s moving parts. 

• Why now is the perfect time to start a podcast.

• And more.

This is where we jump into the nitty gritty. We take a deep dive into how to start developing the content and format for you show, and how to create a plan for monetizing it.

You’ll discover:

• The very first considerations to make when you begin to think about your podcast, so everything you do moves you closer to your goals.
• How to get crystal clear on who will listen to your podcast, so you can tailor your content and ideas to attract your tribe—and make an impact in their lives.
• Considerations to keep in mind to make your show magnetic to the people you want to attract, so they feel compelled to listen (which will grow your audience and increase your money-making potential).
• What you need to know about monetization: the different paths to revenue and examples of how different shows make money, so you know your options for generating income. 
• And more.

Once you’re clear on the content you’ll provide, it’s time to think about the details you’ll incorporate to make your podcast stand out while attracting members of your tribe. This is where show design comes in.

You’ll discover:

• Different options for running your podcast, and how each of these options will impact your listeners, so you can build a podcast that enables you to reach your goals.
• Tips for deciding on everything from music and sound to title and artwork, so every piece of marketing you do sends the message you want to send, to the people you want to receive it—maximizing your efficiency! 
• Practical tips around scheduling, music, and more, so you know exactly what you need to do to take your podcast from dream to reality. 
• And more.

When you first consider starting a podcast, it’s easy to feel overwhelmed at all the options for microphones, recorders, equipment, and software. I’ve got you covered; here, I’ll share the information you need to avoid the messy mistakes and jump straight into the action.

You’ll discover:

• The different pieces of hardware you will (or might) need: what to look for in each piece, and which pieces you can skip, so that when you are ready to record, the process goes smoothly and you sound like a pro.
• My take on several popular editing software options, including the pros and cons and strengths and weaknesses of each, so you can easily decide on the one that’s right for you—no guesswork involved.
• The inside scoop on well-known recording software, so you know what each one is capable of and how it will work with your goals.
• And more.

This is where the fun really starts! When you’re ready to actually go into creation mode, what do you need to know? It’s all here—from how to speak into the mic for maximum clarity to the specifics you’ll want to include in each episode to ensure you’re always moving toward your goals.

You’ll discover:

• Expert recording techniques that will ensure you get the sound quality that best showcases your voice and your message, so you come across as the authority in your field.
• The specifics of what each episode should include, from the welcome message in the first few seconds to the call to action in the final few. These are the little-known secret weapons that create engagement and generate action—and income.  
• What you need to know about editing, syndication, and outsourcing, so you’re equipped with everything you need to make your podcast a long-term business-building machine.
• And more.

Because podcasting has grown so fast, there are so many options when it comes to getting your podcast out to the world. The good news is that all of them are relatively user-friendly, including the tools for tracking metrics. Master these tools, and you’ll be able to adjust what you’re doing to get more of what you want.

You’ll discover:

• The functions of podcatchers and hosting platforms (and what they are), and how to capitalize on their offerings, so you can make the most of your efforts and ensure you’re reaching the right people. 
• How to capture and measure podcast-related data and use it to do more of what’s working (and less of what’s not). 
• How advertising within the podcasting industry is still evolving, and what you need to know, now, to make the most of this opportunity to monetize your podcast.
• And more.

You’ve done all the groundwork; now, it’s time to get your podcast out there! The launch is an exciting time—more so if you know what you’re doing ahead of time, so you can start and keep fantastic momentum that supercharges your message.

You’ll discover: 

• How to create a launch team that will help you spread the word about your podcast. We’ll cover who to invite to join you, how to set up an online group, and how to set expectations. A launch team done right multiplies your voice and your efforts! 
• Specific tips to keep the excitement going throughout your launch; what to provide your launch team, and how to ask them for help, so you get exactly what you need to spread the word during and after the launch.
• The step-by-step roadmap for preparing for launch day, so you get your podcast out there without hitting any bumps in the road. 
• Exactly what to do to hit the scene big! 
• And more.

Whew! Launching your first podcast episode may feel like THE end goal, but really, it’s just the beginning. Now that you’re out there, it’s time to expand your reach. In this module, I’ll show you how to use your first podcast episode as the foundation for an entire podcast empire. 

You’ll discover: 

• Everything you need to know about podcast scraping - what it is and why it matters.
• How to submit to and get your podcast on a variety of platforms, so you can reach as many listeners as possible.
• Why it’s important to post your podcast episodes to your website, and the fastest, easiest ways to do so, so you can spend your time on more of the fun stuff.
• And more.

As I mentioned earlier, it’s my mission to give you what you need to get your story out there—not just as a big fish in a small pond, but as a big fish in the biggest ocean! You know you need to reach more people, and now you’ll find out how. 

You’ll discover: 

• A super-powerful method for getting in front of your ideal audience members, and my expert advice on how to make this method work for you, so you can reach warm audiences, primed for podcast listening and waiting to hear what you have to say! 
• A variety of ideas for finding potential listeners, so you can employ the strategies that match your own personality and style, and therefore grow your audience in a way that feels natural and fun for you.
• Proven hacks you can use now and in the future to grow your audience, so you use all your assets and leave no stone unturned when it comes to building your tribe.
• And more.

It’s not all about the money, but you’re at least partially here for the green stuff, right?! Here, we’ll delve into exactly what to do to get your podcast making money while you’re getting your message out there. It’s the best of both worlds!

You’ll discover: 

• How to set up lead magnets and sales funnels, incorporating your podcast as one important piece of a larger, money-making picture.
• Symbiosis: What you need to know about affiliate and joint venture partnerships and how they can work to benefit both parties. 
• How to use sponsorships, memberships, and subscriptions to boost your income. 
• The downlow on whether to charge guests to be on your show—what needs to be in place and when it works—so you can make the most of every opportunity.
• Tips on how to get tax breaks and free stuff—to enjoy the perks of all your hard work.
• And more.

Even if you never decide to scale and leverage, it’s beneficial to think like a media company. Taking this wider-view perspective will open your eyes to new opportunities for expanding your audience, sharing your message, and, of course, increasing your profits. 

You’ll discover: 

• How to think big and play big; identify what works and harness the power of media giants to get your podcast out there. 
• When to consider creating several shows, so you can enjoy the benefits of doing so: multiple revenue streams, varied audience, cross promos, and diversification. 
• How to stay on the forefront of a rapidly changing industry, so you’re able to take advantage of the best of what’s happening as it’s happening (rather than lagging behind). 
• And more.

Although it’s my aim in this course to ensure the process of developing, launching, and running a successful podcast is as seamless as possible, you’ll inevitably hit a snag or two. That’s why I’ve created a whole module designed to walk you through some of the trickier elements of this process! 

You’ll discover: 

• Troubleshooting technology for sound, recording, and more, so you can quickly get past any bumps in the road and get on with business. 
• What you need to know about debates around popular operating systems, hardware, software, and apps, so you’re empowered to make informed choices.
• Everything rankings! What you need to know to break into the various categories, so you can get visible and take advantage of every win. 
• And more.

You can launch your podcast for less than a couple hundred dollars in equipment and around $20/month in ongoing expenses. In this course, I share seven ways to make money from your show, even if you don’t yet have an audience or a product/program to sell … which means you’ll have the potential to at least cover your costs—while enjoying the added benefits of expanding your visibility.

I hear you! And when I re-launched Consciously Speaking as a seven-day-a-week show, yes, it took up ALL of my time. Fortunately, during that period, I was forced to learn batching and systemization (which I’ll teach to you). That allowed me to do a lot more in a lot less time. With the techniques and systems I share with you, you’ll be able to do a podcast in just one day per month.

Ah yes… the infamous “Imposter Syndrome”. Here’s the thing - you don’t have to be the ultimate expert in your field - you just need to be a few steps ahead of your tribe. And in some cases - you don't need to know anything other than the right questions to ask. I’ll help you with the rest. 

I like to say that podcasting is not rocket surgery. Yeah, I know that’s a mixed metaphor, but it’s silly - just like podcasting tech. It’s so simple it’s silly. If you can hit record, and do a bit of drag and drop, then there’s nothing standing in your way. I’ll walk you through all of the tech to keep it simple, AND you’ll have access to me for a full year in order to get you fully up to speed.

That’s a great question - and it’s exactly where we start. I like to reverse engineer a show idea in order to ensure success. We’ll cover this in the first couple of modules and help you dial it in. Plus, that’s what the bi-monthly calls are for - a chance for us to look into this more closely as you approach your show concept.

Let’s say you do wait. Once your book or course is ready to sell, who’s going to buy it? In a perfect world, you’d put it out there and throngs of people would be there to purchase it. But the reality is, you’ve got to start building your following of eager buyers long before you’re ready to sell. By creating and launching your podcast today, you’re able to grow the interest in your offerings now, so your book or course will leap off the shelves when you’re ready.

Think about it like this: If you were hosting a live event, you wouldn’t wait until the day-of to invite people to attend. You’d market the event and pre-sell tickets well in advance! A podcast can serve as marketing to build your audience—and it can do so now.

Podcasting is most definitely easy, and you can launch a show for less than $100. As a matter of fact, most people do launch shows quickly, and for less than $100 … which is also why most of them don’t make it past six or seven episodes. Without a proper strategy to grow your audience, keep your workload easy and fun, and hopefully begin making money quickly, you’re setting yourself up for failure. With this course, you’ve not only got the strategy, but you’ve also got me in your corner every step of the way—along with a great community of other podcast professionals to support you. This is the training that can make all the difference and turn your COI (Cost of Inaction) into ROI (Return on Investment).

Absolutely! I offer fully private VIP Launch Days at $9,997 as well as 3-Day group Podcast Launch Retreats, also at $9,997. In addition, some clients come to me for customized packages that we create together and deliver over time. Feel free to reach out to my team at [email protected] if that is of interest to you.

No worries! For starters, you get lifetime access to the course itself (the modules, tutorials, guides, etc.). PLUS, you get access to the bi-monthly group coaching calls for a full year (24 calls in total), AND access to the Podcaster’s Playground for a year, as well. If that is still not long enough - let’s talk when you get to the 10th month and see what the delay is!

Yes! Launching a podcast is only one piece of having a successful podcast. Even if you've already started your show, Zero to Launch will help you massively grow your reach and authority when you apply all of the lessons to your show.